04/08/2009 - Real ale brews renewed popularity
Almost one in three women drink real ale, a figure that is almost double the that recorded last year, a Campaign for Real Ale (Camra) survey has revealed.
1,000 adults were questioned for the Camra survey and 30% of women said they drink real ale, compared to 16% in 2008 and one in two drinkers have tried it, which is 15% more than last year.
This is timely news for local publicans paying for pub insurance who brew their own beer because as other pubs are closing down they can cash in on the new trend.
Record attendances at 150 beer festivals across the UK, more third pint measures being offered in pubs, as well as try before you buy schemes have been attributed with getting people excited about drinking real beer again.
Mike Benner, chief executive of Camra, said: "It must not be forgotten that real ale can generally only be bought in pubs, therefore with greater popularity for Britain's national drink comes further much-needed publicity for community pubs."
Copyright © Press Association 2009
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