07/10/2009 - Canterbury tops satisfaction survey
Shops in Canterbury have came first in a customer satisfaction poll of outlets in the South East.
The survey, of 138,430 mystery shopper visits across the country conducted by research company Retail Eyes, found that shops in the Kent city had an average approval rating of 82%.
Other nearby towns and cities also fared well, with Southampton scoring 80.84%, Reading achieving 80.41% and Brighton coming in at 80.34%.
Retail Eyes chief executive officer Tim Ogle said: "It's the little things that make all the difference. Disinterested or unhelpful staff really pushes people's buttons. It's deeply irritating if you see staff talking when you're waiting to be served.
"Pride also matters - customers don't like staff who look scruffy or untidy. With the high street facing a flat Christmas and spending anticipated to be a third less than last year, retailers really need to be on top of their game and getting your customer service right is key to making money this season."
Copyright © Press Association 2009
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