09/03/2010 - Online shoppers 'unaware of rights'
The majority of shoppers do not know the returns policy for goods bought online, research has revealed.
More than 60% of consumers are less likely to take products back that they bought over the internet than those purchased from high street shops, a study for the Department for Business, Innovation and Skills (BIS) has found.
Market research company One Poll, who carried out the research, found more than three quarters (77%) do not know the differences between online and high street consumer rights.
With figures showing more than one in 10 (13%) are unsure where they stand when it comes to online purchases, the Government is now highlighting the seven-day returns policy for most online goods.
Consumer Minister Kevin Brennan said: "There has been a huge revolution in how people buy goods.
"We are now Europe's biggest online shoppers, so it's important we all know that most online goods can be returned with no questions asked within seven days. We want confident consumers who can assert their rights and get a good deal."
Copyright © Press Association 2010
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