What the UK's perfect bacon butty recipe includes What the UK's perfect bacon butty recipe includes

Ketchup or brown sauce? Nation decides the perfect bacon butty recipe

Direct Line for Business research discovers what Britons’ rate as their favourite bacon butty recipe.

London, 27th February 2015: The nation has voted for the perfect bacon butty recipe and brown sauce trumps ketchup. New research1 from Direct Line for Business, the small business insurer, reveals what Britons’ rate as their favourite combination of ingredients to create the ultimate bacon butty. The winning construction is made with white sliced bread (not toasted), smoked bacon and brown sauce. 

Interestingly ketchup was rejected as the perfect condiment to accompany bacon. While Jamie Oliver might like to mix brown sauce, ketchup and tabasco to create a gourmet sauce for his perfect bacon butty condiment, the nation disagrees and simple brown sauce is the preferred accompaniment.

Jamie also likes to warm his bread in the oven before serving, but the preference of Tradesmen, Small Businesses and those across the nation is for the bread to be served plain (58 per cent). Only 21 per cent of people like their bread warmed or toasted for a butty. 

While the Government2 is keen to promote wholegrain bread and healthy eating, when it comes to bacon butties, white sliced bread trumps all other options. A quarter (25 per cent) of Britons say the perfect butty is made with bacon sandwiched between slices of white sliced bread, while 21 per cent rate a white bap as the best option. Just 6 per cent voted for brown bread as their top option. Other options included stotties, sourdough, tiger bread and even Belgian waffles. 

The research identifies a clear East-West divide when it comes to ketchup or brown sauce in a butty. Those in the East of England and the patriotic Welsh prefer their butty with tomato ketchup, while those in the West of England go for a brown sauce, such as HP or Daddies.    

Regional preferences for the perfect bacon butty

Region Perfect bacon butty recipe

London

White sliced bread, untoasted with unsmoked bacon and brown sauce

Wales

White bap, untoasted with unsmoked bacon and ketchup

Scotland

White sliced bread, untoasted with unsmoked bacon and brown sauce

East

White sliced bread, untoasted with unsmoked bacon and ketchup

East Midlands

White bap, untoasted with smoked  bacon and ketchup

North East

White sliced bread, untoasted with unsmoked bacon and ketchup

North West

White sliced bread, untoasted with smoked  bacon and brown sauce

South East

White sliced bread, untoasted with unsmoked bacon and ketchup

South West

White sliced bread, untoasted with smoked bacon and brown sauce

West Midlands

White sliced bread, untoasted with smoked  bacon and brown sauce

Yorkshire and The Humber

White bap, untoasted with unsmoked bacon and ketchup

Source: Direct Line for Business

Jazz Gakhal, Head of Direct Line for Business commented: “The nation has spoken and declared their preferred bacon butty recipe. The humble butty inspires passion and debate, and there are those that will always claim bacon needs ketchup, but brown sauce is the collective favourite. Bacon butties have been the staple British breakfast for years, helping fuel the nation as they head to work or wind down on the weekend.” 

While Brits generally prefer their butties unadorned with anything but bacon and sauce, when they do add additional ingredients eggs are the clear winner. The research showed that to get some variety in their butty, bacon butty fans are most likely to create a ‘breggy,’ - a bacon and egg butty.  If Brits are going to change up their butty 31 per cent would add an egg, while 17 per cent would add mushrooms and 14 per cent would layer on cheese. Some of the more unusual butty preferences revealed by the research include adding lightly fried banana and avocado.  

Search “Direct Line for Bacon” or use the #DL4Bacon hashtag to join the debate about the perfect bacon butty on social media. You can also follow us on Twitter at @DL4Bnews or find us on Google+.

Direct Line for Business offers up to £1m public liability cover as standard. More can be learned about Public Liability Insurance here.

Notes to editors

1 Research conducted by Consumer Intelligence amongst a representative sample of 1003 UK adults between 12th and 14th January 2015.

2 http://www.food.gov.uk/sites/default/files/multimedia/pdfs/publication/eatwell0708.pdf

Citigate Dewe Rogerson
Amrit Nijjer
Tel: 020 7282 2803
Email: amrit.nijjer@citigatedr.co.uk

Direct Line Group
Simon Henrick
Head of News and Issues
Tel: 0208 313 5965
Mobile: 07833 166 717
Email: simon.henrick@directlinegroup.co.uk

Direct Line for Business

Launched in 2007 Direct Line for Business provides a range of insurance products for the small business sector direct by phone or on-line.

Direct Line for Business insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line for Business and U K Insurance Limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line for Business products or get a quote by calling 0345 301 4827 or visiting www.directlineforbusiness.co.uk

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Added: 26th February 2015